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There's a million industries where new things are king. Can you imagine the mass-buying market suddenly requesting a return to brick-sized mobiles,...read more

Are you looking for a solid, light and manoeuvrable guitar? The Aristocrat HH is here to keep you playing comfortably for hours! Featuring a chambe...read more

Roaring to the lead of the pack comes an all-new contender: the Starfire I Jet90. Born from the iconic Guild models of yesteryear and raised with r...read more

Guild’s most iconic electric guitar is now available to a whole new range of players. Expanding on the double cut body shape made famous by t...read more

An affordably priced, single cut Starfire has arrived.Based on the timeless Starfire II and III single cut body shape, the Starfire I SC features a...read more

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